Tag Archives: seo

SEO Basics

Get the basics of seo right

Quite a few people have been doing SEO for many years now, however for those new to it, there is information overload and a lot of that info’ is actually either old and outdated or just downright wrong! I’m going to touch on a few of the basics here:

Whilst gaining back links is absolutely essential for every website (unless that is, you have found a niche with no competition whatsoever), I still believe that the title tag is probably the single most important signal to Google, regarding what the page is about, this is confirmed by Eco SEO on their blog too. Try to get your main keyword right at the start of the title tag and your company name at the end (it’s shown again in the url anyway in listings so doesn’t need to take up the best spot) also use it in the URL and again in the h1, then just a couple of times on the page itself, but of course we are going to be using synonyms and other related terms on the page too, aren’t we?

Of course, before you can even attempt to create a page you need to know what it’s going to be about, so it’s wise to do keyword research first. I just use the Adwords Keyword tool as it’s free and relatively easy to use, just remember to sort by your region and tick the exact match and un-check broad match or you will see wildly misleading results for this purpose.

You must also get a rough idea of where your/your clients website stands in comparison to the competition, this can be measured in a number of ways, however I just use the SeoMoz tool-bar, it’s free and has a handy graphic bar so you can see both the page and domains authority at a glance.  Authority doesn’t appear to simply be about how many links you have, although I suspect who links to you is a factor. It’s likely that how many pages of unique content they have is also a factor, this can be checked easily with bings link command.

Of course all this may be too much work if you are already running your own business, so you could find a good seo company, UK based if you are over this side of the pond too, even better if you can find a seo company who are close by, you can then meet them face to face either before or during the work.

Forums

This is just a quick update today, or possibly a rant! Can anyone tell me what is going on with the quality of the seo forums these days?  The quality of posts has been steadily getting worse and worse over the last couple of years, to the point now where I have stopped visiting several of them, the prime culprit being digital point.  When I first started going there over 5 years back, there were sensible questions and only a limited number of duplicate posts, but these days it seems that every post is a duplicate, sometimes of over 100 times, it’s then followed by a mass of replies, often giving inaccurate information.

Whilst a lot of this issue is due to the forum moderators not being strict enough with the noobs, it’s more the fault of the noobs, posting a complete load of rubbish so they can increase post count to the point where they can add a signature, this is simply because they think it’s going to give them a related, keyword rich link back to their site, wrong! The links from forums, even if they don’t include the no follow attribute, are almost worthless anyway, I just wish people would learn this!

That actually brings me nicely on to the next issue, the number of people with seo in their name and url in the signature, who have no idea what they are talking about.  They seem to think that spamming blogs and submitting their site to directories is going to make them rich, and every reply they send is recommending that people use this approach.

It’s driving me mad! Although there are a few exceptions to this, the ones which spring to mind are V7N and Cre8asite, both of these are well moderated and really do have seo professionals on there, not just a bunch of kids who want to get rich quick by ripping people off.

About On Page SEO

There seems to be quite a bit of confusion about what does and does not work when optimising the factors on a web page, just to be totally clear about this, when we refer to on-page optimisation we are talking about changing the code on a page, usually aspects which are not seen by the average site visitor, but they help the search engines determine what a page is about.

Probably the single most important factor is the title tag, it’s essential that this has your keyword at the start, it’s a common mistake to put the company name first, however the first words carry more weight, so save the company name for the end of the tag (if at all), unless that is what you are optimising for.

Don’t fill the page with keywords, use your keywords by all means, but whatever you do, don’t use them every second word, it will look bad to the visitors and the search engines will just ignore it anyway.  If you need some ideas for alternative words which would sit well on the pages have a look at the Google wonderwheel it will give you alternative, but related terms you can use on the page.

The keywords tag is virtually useless, although it’s a good place to put them, so you can easily remember which terms you are optimising a page for, I also tend to chuck in a few regional terms too, something like Swindon, Wiltshire, UK, I’m not sure why I bother, probably just force of habit I suppose.

Same with the description tag, although this can be used to encourage more clicks, as although it has no SEO benefit, it does get used for your listing on Google, so a well written description can help indirectly by increasing click throughs.

Bold an italics used to help, but I’ve not recently seen any difference in using them or not, so just use them to lay your pages out well instead and actually higlight anything which does not fit in your header tags.

Of course there are options available if you aren’t comfortable doing this type of work yourself, you can either just hire a local company, or read the blogs from the experts such as Googles matt cutts, although if you are a beginner, you may well find his posts a bit technical.

Professional Web Design & SEO

As an end to end website design agency, we provide customer specific designing services, delivered on time and on budget.

From the largest of organisations through to smaller start up businesses Techno Creative can help you achieve your online goals. If you just need to provide information about products and services which can be set up quickly and easily, we would usually configure a CMS or Content Management System, this would also enable you to add and update content quickly and easily yourself.

If you need to sell products over the web, we can design, install and configure a complete e-commerce system, designed to your specification from scratch, or integrated with an existing website if you have one.

Once the site is live, work need not stop, we can monitor your site visitors, which pages they find your site from, which they land on and where they go next, this information helps us to refine the site and help channel visitors to the pages you want them on, such as an enquiry form or a page with a buy now option on it.

Of course just having a website is not usually enough on it’s own, as unless you advertise your URL through traditional methods, such as print and networking, you will likely need the site optimised, so it can be found in the search engines. We have a small team who specialise in exactly this, they can work on various aspects of your pages and build links back to the site to help people to find your site instead of your competitions.

We work with eco-seo.com for SEO based projects, so if you need a local seo company to help you build and design your website, then make it friendly for Google, Bing, Yahoo and Ask, please contact us to see how our services could help you develop your companies online presence.

If you are very local, we can come out to visit you to discuss the project, be it designing or optimising existing pages, we can be found on the internet by simply looking for terns like seo consultants based in wiltshire on the major UK engines. The aspects we consider are initial research around your and your customers keywords, LSI, then on and off page fractors.

If you are ready to discuss your new website design and or a search engine optimisation campaign, please either browse the information available though this site or get in touch, we would be more than happy to discuss the options which are available to you.