Get the basics of seo right
Quite a few people have been doing SEO for many years now, however for those new to it, there is information overload and a lot of that info’ is actually either old and outdated or just downright wrong! I’m going to touch on a few of the basics here:
Whilst gaining back links is absolutely essential for every website (unless that is, you have found a niche with no competition whatsoever), I still believe that the title tag is probably the single most important signal to Google, regarding what the page is about, this is confirmed by Eco SEO on their blog too. Try to get your main keyword right at the start of the title tag and your company name at the end (it’s shown again in the url anyway in listings so doesn’t need to take up the best spot) also use it in the URL and again in the h1, then just a couple of times on the page itself, but of course we are going to be using synonyms and other related terms on the page too, aren’t we?
Of course, before you can even attempt to create a page you need to know what it’s going to be about, so it’s wise to do keyword research first. I just use the Adwords Keyword tool as it’s free and relatively easy to use, just remember to sort by your region and tick the exact match and un-check broad match or you will see wildly misleading results for this purpose.
You must also get a rough idea of where your/your clients website stands in comparison to the competition, this can be measured in a number of ways, however I just use the SeoMoz tool-bar, it’s free and has a handy graphic bar so you can see both the page and domains authority at a glance. Authority doesn’t appear to simply be about how many links you have, although I suspect who links to you is a factor. It’s likely that how many pages of unique content they have is also a factor, this can be checked easily with bings link command.
Of course all this may be too much work if you are already running your own business, so you could find a good seo company, UK based if you are over this side of the pond too, even better if you can find a seo company who are close by, you can then meet them face to face either before or during the work.